Strategic Edge Communications (SEC) has cultivated excellent working relationships with people of influence in the health care community, utilizing key opinion leaders (KOLs) as the nucleus of our communications network. SEC has created a well-planned strategy that aligns thought leaders with your marketing messages to produce exponential awareness and growth of your brand. KOLs often provide insight and guidance to medical specialists, who in turn, influence primary care physicians and other health care professionals within their communities - with the desired outcome being an increase in advocacy for your brand. The peer-to-peer "network marketing" process developed by SEC is a sound and proven system that makes your message most compelling, believable, and trustworthy - as its reach and power increases with each iteration. Our proven ability to penetrate the communications structure of the health care arena has produced remarkable results for clients.
KOL Tactics
KOL development and management
— KOL relationship management
     tools (AccessEDGE™)
Strategies for KOL's and Medical Specialists
Advisory panels
— Meeting facilitation
Roundtable reviews
Case development
Slide development
Monographs
Speaker training
— AccessEDGE™
Dinner programs (EventEDGE™)
 
Teleconferences
National and local
consultant meetings
Speaker training meetings
Newsletters
Satellite broadcast meetings
Web conferences
Multimedia tools
— CD-ROM
— DVD
— Podcast