Raymond Hata (Director of Creative Services – Broadleaf Creative Group, Inc.)

Raymond has over 27 years of pharmaceutical advertising expertise with every stage of a brand's life cycle; from launch to brand evolution, and end-of-patent exit strategies. His award-winning, results-oriented creative solutions are strategically developed to meet client's' marketing goals. Raymond's visionary concepts have been applied across many categories, including FOSAMAX® and LEVAQUIN®, to drive concept, execution, and brand development.

Raymond's current role is to oversee the development of all the creative materials produced by SEC and BroadLeaf. He ensures that all creative projects are strategically aligned with the communication brief. His hands-on approach includes the development of brand identity, the consistent use of branding on all accounts, and the development of new creative methods that exceed a client's expectations.